The UHM [the Universal Hierarchy of Motivation] is a profound, compelling and accurate tool. Completed in 2010, the UHM is continuing to have a significant impact on my personal and professional life. In the 12 months since completing the UHM accreditation course, I have continued to revisit Mark’s book and my UHM report. I have become very focused on implementing the specific actions that Mark suggested during the feedback process, and making these changes has been a revelation for me. It has freed up energy and space in my life in a way that was entirely unexpected. I am immensely grateful to Mark for the great care and attention he has given to developing this exciting tool - Marissa Dosen, Principal, You at Work

Overall, the reason to use the Universal Hierarchy of Motivation (UHM) typological instrument is because it is 'whole mind' thinking which is much more effective than even 'whole brain' thinking (and you live your life through your mind not brain). It provides a whole new way of understanding human nature, personality, culture and behaviour, and accounts for both vertical and horizontal dimensions of personality. It has also been found to significantly help to enhance personal self-awareness.

Neuroscience research has now validated the whole basis of the UHM typological instrument, and the neuroscientific results are clear: individual personality differences matter.

In particular, there are three important reasons why the UHM can provide the greatest insights and best predictions for your life and experience. Firstly, motivation is not so deep that it is beyond conscious awareness and control yet it is deep enough to have a profound effect on your life.  It also connects the ‘deeper’ aspects of yourself – such as your values, beliefs and your needs which are too deep to work on directly.  So you can work more deeply on your attitude (your thoughts and feelings) which directly affects what you decide.  Therefore you can deeply impact your life because life is largely the result of cause – the decisions you make – and effect – their consequences!

Secondly, your success in life derives from your motivation.  Success is linked to performance, and performance comes from your behaviour.  But your behaviour comes from what you can do (ability) combined with what you want to do (motivation). Your ability is highly developable as is your intelligence – there are four types of intelligence and no one is naturally high or low in all of them.  We are all high in some and low in others, and all can be increased (yes, even your demonstrated IQ!  You can take the Universal Hierarchy of Motivation Individual Report if you want to find out more about your intelligences).  It is motivation which determines what we do.  In short - ability is what you are capable of doing but it is motivation which determines what you do (and therefore has the bigger impact on your life).

Thirdly, the UHM is the only 3-Dimensional perspective on human personality and it integrates the world's seven major typologies into both a holistic and holographic model on human motivation, and which explains both preference and process, attitude and motivational state. It shows that there is no such thing as an unmotivated person, just a person who is not motivated about the things we want them to be motivated! A few targeted questions provide insights into the person's driving motivations (see Human Capability) and yet there are over 200 billion different possible results.

UHM is also leading the way in many of its predictions about human capability, for instance it has measured the fourth 'Q' (after IQ, EQ and SQ); Physical Quotient (PQ) since 2004, and recently Sir Ken Robinson, PhD, an internationally recognized leader in the development of education, creativity and innovation, put forward the idea in an updated book of the need for valuing physical intelligence in the 21st Century. (See Sir Ken Robinson speak at

The UHM is an intelligently framed, interconnected model of higher and lower human motivations. It is a useful tool for anyone interested in understanding motivation (their own or other people’s).  Mark is a gifted presenter and coach who makes light work of any seminar, but he is particularly passionate about techniques for improving understanding of human motivation.  If you have a chance to work with him or use the UHM model with your people, take it - Trischa Mann, Principal Consultant, Contrarium


The UHM and Maslow's Hierarchy of Needs look similar superficially but they substantially differ. Metaphorically it is perhaps similar to how dolphins and tuna are superficially the same: they are large, powerful swimming, carnivorous marine animals which often swim together, but substantially they are very different animals.

The basis of the UHM has recently been validated by neuro-scientiifc research and there are also other significant differences to Maslow's Hierarchy of Needs which make it more holistic and insightful:

  • While needs is at a deeper level of the psyche than motivations (wants) there is little we can do to adapt needs because they are so deep. Whereas the motivational level of the psyche is deep enough to affect greatly what we think, feel and do, it is shallow enough to deal with it more consciously and so more judiciously affect what happens in our life,
  • Needs is in many way more narrow in our lives versus motivations which are more extensive and so affects more of our lives. For instance we may need transport but may want a Ferrari, Mazda 323 or just a scooter. (We usually need something we want but many things we want we do not need),
  • Maslow’s is a 2-dimensional “levels” model while the UHM is a 3-dimensional and holographic model and so gives much greater insights into people (it is independent of whether Maslow’s is "right" or not),
  • Maslow’s model is hierarchical – if using it we must go up one level at a time whereas the UHM shows how people can move dynamically from one level to any other level in a moment, and
  • When it comes to leadership there have been many attempts over the last few decades to find a universal set of traits which predict a good or great leader (such as the Five Factor Model, etc). They have all failed but what distinguishes leaders is their ability to motivate themselves and others. The UHM provides a deep understanding of the fundamental human motivations.

It was indeed an excellent session. As I shared with you I find the tool [UHM Report] very accurate and I believe will help me in self development...I appreciate your help - Rajeshwar Tripathi, Chief People Officer, Mahindra & Mahindra-Automotive & Farm Equipment Sectors


The prices (excluding Australian Goods & Services tax) are:

  • Free report = no cost         
  • Personal report = A$29.00     
  • Professional report = A$149.00
  • Professional Leader report = A$219.00, and
  • Executive report = A$449.00